If buyers fall in love online before they ever set foot inside, your home needs to shine on day one. In West Queen Anne, most shoppers start on their phones and short-list homes based on photos, tours, and clear facts. You want the strongest price with the fewest days on market, and that starts with the right digital plan. In this guide, you’ll learn which marketing assets matter most here, how to budget and time your launch, and the exact metrics to watch so you can adjust quickly. Let’s dive in.

Why online presentation matters in West Queen Anne

West Queen Anne attracts buyers who are comfortable making decisions from a screen. Many are tech professionals, downsizers, and relocation clients drawn to views, architecture, and walkability. These buyers filter hard online, then book the few showings that look exceptional. That means your listing has to earn the click, then convert it into a showing fast. That's where we come in!

Industry research shows the internet is the primary first step for home searches. The National Association of REALTORS® reports that buyers rely on online media to narrow options before touring. You can see the trend in the annual NAR Profile of Home Buyers and Sellers. In a low-inventory neighborhood, the homes that win early online attention often see more showings, stronger first-week traffic, and better offers.

Build the core digital package

Our goal is to give buyers everything they need to get excited and take action without guesswork. These elements deliver the most lift in Queen Anne.

Professional photography

Photos drive clicks and set expectations. Our photographers use wide-angle, high-resolution images that show façade, street trees, and nearby context. They capture view lines from living areas, decks, and the primary bedroom. In Seattle, late morning to early afternoon light is ideal, and sunset works well for water or skyline shots. The sun can be challenging on the west side during a late afternoon shoot.

We plan for 25 to 40 images for single-family homes and 15 to 25 for condos.  We use elegant still and drone photography to show off the property from all angles. Strong photos often reduce time on market by boosting early interest.

On the same day as the photo shoot, we also produce an immersive video tour, guided by Michelle, combining the professional photography, aerial footage, and insightful narration to capture every aspect of this remarkable home. This video is featured on the MLS as well as running with PAID ads on YouTube, Facebook and Instagram.  It is also viewed on LinkedIn for those relocating to Seattle.

This is a long day behind the camera.

3D walkthroughs and virtual tours

3D tours let buyers understand scale and flow from anywhere, which is key for relocation and busy local buyers. They are especially helpful for multi-level Queen Anne homes and unique layouts. We host the tour on your property site and ensure the link displays on the MLS and portals that accept embedded 3D.

Our 3D tours drive more engagement and allow the buyer to really feel like they are in the home. , 

Video teasers and walkthroughs

Short vertical clips (15 to 60 seconds) catch attention on Instagram, Facebook, and TikTok. We use guided walkthroughs for your property on various social media platforms. We include captions, a few neighborhood shots, and clear next steps to book a showing. 

Floor plans and measurements

Floor plans help buyers evaluate fit quickly. We provide simple 2D plans with approximate room measurements that reduce wasted visits and increase qualified showings. They matter even more in multi-level homes and narrow Queen Anne lots. Some buyers need to see that their treasures (their king-size bed) actually will fit in the home.

Listing copy and headline

We write concise, factual text that complements your visuals. We lead with specifics buyers search for: views, key updates, parking, transit, HOA info, and zoning where relevant. Use phrases like “Queen Anne view home,” “steps to Seattle Center,” or “private deck with Elliott Bay views.” Include objective facts such as year built, recent renovations, and square footage early. We mention neighborhood assets like proximity to Kerry Park, Queen Anne Avenue retail, and access to I‑5 or Mercer.

Staging: physical and virtual

Staging helps buyers visualize the space. For period homes or strong architecture, stage key rooms such as the living room, dining room, and primary bedroom. We highly recommend staging vs. digital staging.  We provide packages to help with this expense. (Let's talk!)

Where to promote your listing

We want broad exposure for your home with the right message and media. We make sure all channels present a consistent, complete story. 

MLS entry and syndication

Your MLS entry will be complete at launch: full photo set, hosted video tour, floor plan, 3D tour link, property website, and accurate property facts. We confirm compliance with NWMLS rules on remarks, links, and virtual staging disclosures.

Social media distribution

Paid ads are most important here.  We know how to get viewers that aren't our friends and family. The algorithm we use is ready to speak to buyers looking for homes like yours!  Of course we'll use Instagram Reels for vertical video and carousel posts for photo highlights, we'll eo-tag West Queen Anne and add relevant hashtags such as #QueenAnneSeattle and #SeattleRealEstate. All while our ads are running- attracting potential buyers.

Global Luxury Exposure with eXp

Your home is positioned on elite platforms such as The Wall Street Journal, Mansion Global, Barron’s, and Robb Report—publications trusted by high-net-worth buyers worldwide. Through eXp Luxury’s premier digital placement, your property isn’t just listed; it’s showcased alongside the world’s most coveted real estate, ensuring it reaches discerning buyers with both the means and the mindset to act.

Email marketing and broker outreach

We send a broker preview email with the best photos, key features, and showing instructions. 

Open houses and broker tours

We love open houses, but... Truth be told, only 5% of the homes are sold at an open house.  That being said, we understand if you would prefer not to have your neighbors and other looky-Lous walking through your home.  If parking is limited, calling it out too much might make showings feel a bit crowded—something to keep in mind. We’re confident that the extra exposure your home will get through our targeted paid ads will more than make up for not holding an open house.

Timeline and budget for West Queen Anne

A simple two to three week plan keeps momentum and ensures the media reflects your home at its best.

Week 1

• Declutter, deep clean, and depersonalize.
• Get bids for minor repairs and painting. Tackle items that look poor in photos, such as peeling paint or worn fixtures.
• Schedule an inspection.
• Schedule staging consult, photographer, 3D provider, and videographer.

Week 2

• Complete repairs (from the inspection) and paint in neutral, light tones.
• Install new lighting or hardware if needed.
• Stage key rooms, then do a final clean.

End of Week 2

• Execute photography, 3D scans, and video on the same day if possible.
• Build the property website and verify all links.

Launch Day

• Go live on the MLS with full media and complete facts.
• Trigger email to brokers and buyer lists.
• Post social teaser and schedule a paid boost.
• Launch Global Campaign

Illustrative budget ranges (Seattle area):

• Photography: $200 to $600
• 3D tour: $150 to $500
• Video reel/walkthrough: $200 to $1,000
• Partial staging: $1,200 to $4,000 for the initial term
• Paid social/ads: $200 to $1,000 per campaign

These investments often pay off in stronger first-week activity, which can lead to better terms or multiple offers. Focus first on the assets buyers see in the feed: photos, headline, floor plan, and 3D.

Track what matters in week one

The first 7 to 14 days tell you whether the market understands your value. Ask for a simple weekly report and be ready to pivot.

Online engagement metrics

• Listing views on the MLS and major portals
• Photo views and video plays
• Saves or favorites and contact requests
• Click-throughs to your property site and 3D-tour engagement

Showings and offers

• Showing requests and scheduled showings
• Broker feedback themes
• Number of offers, days on market, and any pricing pressure

How to adjust quickly

If early engagement is weak, refresh the lead photo, update the headline, and feature a floor plan or 3D tour more prominently. Consider adding or upgrading staging photos for key rooms. A modest paid-social push can also widen the audience. Your agent should guide these decisions with real numbers, not guesswork.

What a marketing-forward agent should manage

You should not have to coordinate vendors or worry about compliance. A strong Seattle listing agent will:

• Handle pre-list project management, including repairs, paint, cleaning, and staging.
• Hire and schedule photographers, 3D providers, videographers, and floor-plan services.
• Build your MLS entry, property website, and syndication, following NWMLS rules.
• Run social campaigns, broker outreach, and open houses.
• Report results in the first 7 to 14 days with clear recommendations.

This approach is built into Michelle Codd Homes’ service model: boutique, high-touch preparation with professional media, 3D tours, and targeted online exposure supported by Windermere’s systems.

Quick seller checklist

• Clear, neutral paint and updated lighting complete
• Key rooms staged and fully cleaned
• Professional photos booked with a view and façade plan
• 3D tour and floor plan ready to embed
• Property website and complete MLS facts verified
• Launch-day email and social posts prepared
• First-week reporting plan in place

Local context and compliance

Follow local MLS rules on public remarks, links, and disclosures, including virtual staging. Keep room measurements and property facts accurate to maintain trust and avoid renegotiations later. For a deeper look at regional reporting and real estate coverage, you can reference the Seattle Times real estate section and NWMLS materials.

The bottom line for West Queen Anne sellers

In West Queen Anne, buyers decide online. When you lead with professional photos, a 3D tour, a floor plan, and tight listing copy, you raise the odds of early showings and stronger offers. Pair that media with smart distribution on the MLS, social channels, and broker networks, then watch the right metrics in week one to steer the strategy. With a clear timeline and budget, you can launch with confidence and keep control of your outcome.

If you want a done-for-you plan that includes staging, vendor coordination, and a digital launch calibrated to Queen Anne buyers, reach out to Michelle Codd. We’ll map a prep plan, build the media, and execute the rollout so you can focus on your next move.

FAQs

What should West Queen Anne sellers include in online listings?

• Prioritize professional photos, a 3D tour for multi-level or unique layouts, a simple floor plan, and concise, fact-forward copy focused on views, updates, parking, and access.

How much do staging and media cost for a Queen Anne listing?

• Budget roughly $1,200 to $4,000 for partial staging, $200 to $600 for photos, $150 to $500 for a 3D tour, and $200 to $1,000 for video depending on scope.

When is the best time to list in Seattle’s Queen Anne?

• Spring and early summer often see higher activity, but a strong digital plan can still deliver results in other seasons if assets and pricing align with demand.

Do I need a 3D tour to sell in West Queen Anne?

• While not required for every home, 3D tours are highly recommended for multi-level homes, relocation buyers, and any property where flow and scale are key selling points.

What metrics should I watch in the first 14 days of a Queen Anne listing?

• Track listing views, saves, video plays, 3D engagement, click-throughs to the property site, showing requests, and feedback to gauge traction and guide adjustments.

Selling in Queen Anne doesn’t have to be overwhelming—especially when your listing is handled strategically from day one. From professional media and 3D tours to targeted paid distribution and hands-on guidance, every step is designed to showcase your home to the right buyers quickly and effectively. If you’re ready to maximize your home’s online exposure and take the stress out of selling, reach out to Michelle Codd. We’ll create a customized plan, manage the details, and help you achieve the best possible outcome for your Queen Anne home.