If buyers fall in love online before they ever step inside, your home has to look amazing from day one. Growing up on Queen Anne, I’ve seen how quickly homes get attention here—and most West Queen Anne buyers start on their phones, scrolling through photos, tours, and details before they ever schedule a showing. Your goal is to get the best price with the fewest days on market, and that starts with the right digital plan. In this guide, I’ll walk you through the marketing pieces that really matter here, how to budget and time your launch, and what metrics to watch so you can adjust fast.

Why online presentation matters in West Queen Anne

West Queen Anne attracts buyers who are comfortable making decisions from a screen—tech professionals, downsizers, and relocation clients who love views, architecture, and walkability. They filter hard online and only book the showings that truly stand out. That means your listing has to earn the click and convert it into a showing immediately. That’s where I come in.

Industry research backs this up: buyers rely on online media first to narrow their options before touring. In a low-inventory neighborhood like ours, homes that grab attention early often get more showings, better first-week traffic, and stronger offers.

Build the core digital package

My goal is to give buyers everything they need to get excited and take action—without guesswork. Here’s what really lifts listings in Queen Anne:

Professional photography
Photos drive clicks and set expectations. I work with photographers who capture wide-angle, high-resolution shots that show your home’s façade, street trees, and views. They highlight sightlines from living areas, decks, and bedrooms. In Seattle, late morning light works best, and sunset shots are perfect for skyline or water views.

We usually plan 25–40 images for single-family homes and 15–25 for condos, including drone shots. Great photos often reduce time on market by boosting early interest. On the same day, we shoot an immersive video tour I guide—combining aerial footage, professional photos, and narration—ready for MLS, social ads, and LinkedIn for relocation buyers.

3D walkthroughs & virtual tours
These let buyers understand scale and flow from anywhere, which is especially important for multi-level homes or unique layouts. We host tours on your property site and embed links in MLS and portals that allow them. Buyers can “walk” through your home virtually before booking an in-person showing.

Video teasers & social clips
Short vertical clips (15–60 seconds) catch attention on Instagram, Facebook, and TikTok. Guided walkthroughs include captions, neighborhood shots, and a clear call to book a showing.

Floor plans & measurements
Simple 2D floor plans help buyers evaluate fit quickly, especially for multi-level homes or narrow lots. This avoids wasted showings and ensures buyers see if their furniture—yes, even that king-size bed—will fit.

Listing copy & headlines
We craft concise, factual text to complement your visuals. We highlight what buyers search for first: views, updates, parking, transit, HOA info, and zoning. Phrases like “Queen Anne view home,” “steps to Seattle Center,” or “private deck with Elliott Bay views” catch attention.

Staging—physical and virtual
Staging helps buyers imagine living in the space. For homes with period details or strong architecture, we stage key rooms like the living, dining, and primary bedroom. We usually recommend real staging over digital, but we can help coordinate either.

Where to promote your listing

Your home should get broad exposure with a consistent story across all channels.

• MLS entry & syndication: Full photo set, hosted video tour, floor plan, 3D tour link, property website, and accurate facts.

• Social media & paid ads: Targeted campaigns on Instagram, Facebook, and TikTok to reach buyers beyond your network. We tag Queen Anne and use relevant hashtags like #QueenAnneSeattle. Most importantly we know how to DISTRIBUTE the ads so that they are seen by more potential buyers more than just our friends and family.

• Global luxury exposure: Your home appears on platforms like The Wall Street Journal, Mansion Global, Barron’s, and Robb Report—putting it in front of serious, high-net-worth buyers.

• Email marketing & broker outreach: Previews go to brokers with photos, key features, and showing instructions.

Timeline & budget (Seattle example)

A two-to-three week plan keeps momentum and ensures your media is top-notch:

Week 1: Declutter, deep clean, get repair bids, schedule inspection, staging consult, photography, 3D provider, and videographer.

Week 2: Complete repairs and paint, stage key rooms, final clean, execute photography, 3D scans, and video in one day, build property website, verify links.

Launch Day: Go live on MLS with full media, trigger broker/buyer emails, social posts, and paid campaigns.

 

Tracking week one metrics

The first 7–14 days tell the story: listing views, photo/video engagement, saves, click-throughs, showing requests, broker feedback, and offers. If early interest is low, tweak lead photos, headline, or staging visuals. Small paid pushes can help widen the audience.

What your agent should manage

You shouldn’t be coordinating vendors or worrying about compliance. A strong listing agent will:

• Handle repairs, staging, and pre-list prep

• Schedule photographers, 3D, videographers, and floor plans

• Build MLS entry, property site, and syndication

• Run social campaigns and broker outreach

• Report results and guide strategy

This is the model we use at Michelle Codd Homes—boutique, high-touch preparation with professional media, 3D tours, and targeted digital exposure.

Bottom line

On West Queen Anne, buyers decide online first. Leading with professional photos, 3D tours, floor plans, and crisp listing copy increases early showings and better offers. Pair this with smart MLS, social, and broker distribution, watch the metrics, and adjust. With a clear plan and timeline, you can launch with confidence and control.

If you want a done-for-you approach—including staging, vendor coordination, and a digital launch tuned to Queen Anne buyers—reach out. I’ll map a prep plan, build the media, and execute the rollout so you can focus on your next move.

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